Mid-Atlantic Consultants Network

Thanks to the explosion of web video, much-simplified consumer video equipment, and free editing software, there’s every reason why consultants should create their own video presentations. Today’s business consumer often bypasses print or e-mail messages in favor of a simple web video—in tests, open rates for e-newsletters increase 20% or more when video is included.

Learn how to keep abreast of these changes in video technology with Jim Shulman, longtime member of the Mid-Atlantic Consultants Network. Jim is by no means a professional videographer, but by using simple tools—selling for less than $130—he has created compelling video presentations for his business and for his clients. He’ll discuss the emergence of “blister-card technologies,” formerly highly sophisticated technological approaches that are now easily within the range of consumer purchase.

About Jim Shulman

Since 1996 Jim Shulman has run Marketing Results, a marketing consulting firm specializing in the needs of successful wealth management professionals and non-profit organizations. His experience has ranged from marketing feminine hygiene products to professional welding equipment and Franklin Mint-type knockoffs. Clients run the gamut from sole proprietorships to Fortune 100 organizations, with quite a bit in-between.