Email vs. Direct Mail: Which Works Better?
Choosing the right way to contact prospective customers to build your business can be complicated. What is the best way to tell your story while considering return on investment, total cost, initial response, conversion rate and cost per lead? Is your message appropriate for your medium?
About Rhonda Serkes
Rhonda Serkes has over 35 years experience in the advertising business where she has worked in ad agencies from New York to Virginia.
At present, Ms. Serkes is running a marketing agency called Help Me Rhonda. She puts tremendous effort, creativity and thinking into everything she does. She has significant experience creating results oriented advertising programs for a variety of different industries and businesses.
Ms. Serkes has received numerous Gold, Silver and Bronze medals by The National and Regional Addys, The New Jersey and Philadelphia Advertising Clubs, The Art Directors Club of Philadelphia, The Best in Baltimore and Strathmore Paper Company. In addition, her work has been published in numerous publications including a textbook.
Ms. Serkes is past president of the Libertarian Toastmasters Club, a Board member Rotary Club of Ardmore. She is also a member of Center City Proprietors Association (CCPA), Main Line Chamber of Commerce, Philadelphia Ad Club and Vistage.
