Mid-Atlantic Consultants Network

This session will look at how to frame written and verbal communications in a way that captures people’s attention, getting them to want to know more about you and the products and services that you offer.  Find how McCoy Enterprises has provided clients like Verizon with double-digit growth in revenue.  The technique discussed can be used for both consumer and business clients.  Be prepared to participate in some fun, value-added role plays.

Robert M. Madonna is a Principal and Executive Vice President of Sales and Marketing for McCoy Enterprises, (www.mccoyenterprises.com), a leading corporate employee training and consulting firm. In this capacity, Mr. Madonna is responsible for all sales and business development activities.  In 2005, 2006 and 2008, the Wharton School of Business and the Philadelphia Business Journal named McCoy Enterprises as one of the Top 100 Fastest Growing Companies in the Philadelphia Area.  Prior to his present position, Mr. Madonna was EVP–Sales and Marketing of EchoBurst Corporation, (www.echoburst.com) of Dulles VA, a wireless Location Based Service (LBS) provider.  Prior to his startup work at EchoBurst, Mr. Madonna was EVP-Sales and Marketing at Numerex Corporation (NASDAQ; NMRX, www.nmrx.com) of Atlanta, Georgia.  From 1997 to 2001, Mr. Madonna was responsible for the successful turnaround of four business units.  These business units were Broadband Networks Inc (BNI), a State College, PA video communications and networking provider, UPLINK Security a Atlanta, GA provider of wireless security services, Digilog, a Willow Grove, PA provider of Telco network test equipment and DCX Systems, a Willow Grove, PA provider of wireline telemetry technologies.

Prior to joining Numerex, Mr. Madonna had a diverse and successful career at Bell Atlantic Corporation (now Verizon Corp.).  Mr. Madonna had extensive experience in new product development, sales and marketing, and customer services positions. While at Bell Atlantic, Mr. Madonna was responsible for developing and implementing various new products and services such as CLASS Calling Services, CATV Pay-per-View Services and Automatic Utility Meter Reading Services.  In 1996, Mr. Madonna was on special assignment to Telecom New Zealand where he was responsible for reviewing and reorganizing Telecom’s Large Business customer service organization.

Mr. Madonna holds a bachelor degree in business administration from Widener University in PA and an associate in business administration from Delaware County Community College (DCCC).  Mr. Madonna currently serves as a Board of Trustee with The Silver Springs-Martin Luther School located in Plymouth Meeting, PA (www.silver-springs.org), and an Advisory Board member of Educational Excellence and Entrepreneurship (3E Institute) at West Chester University, (www.wcu3einstitute.org), and a Board of Director of the National Attention Deficient Disorder Association, (www.add.org) located in Mount Laurel, NJ.  In addition, Mr. Madonna was a founding director of the Golden Cradle Adoption, (www.goldencradle.com), a nationally recognized adoption agency currently located in New Jersey. Mr. Madonna is also an active member with the Greater Philadelphia Senior Executive Network Group (GPSEG), (www.gpseg.org), assisting executives in transition.

Mr. Madonna resides with his wife and three children in West Chester, PA