Use Referral Networks to Serve Your Clients and Build Your Business
submitted by: Bruce Govan, PMP, Govan Consulting, LLC
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Bruce Govan participated in a panel at a Mid-Atlantic Consultants Network meeting, where he explained the value of building relationships with your “competitor” consultants through settings such as MACN. While they may be competitors, they may also represent potential resources that can help you better serve your clients.
No one person can possibly answer all client needs. Bruce related a story where he was called by a “competitor” who had been hired to conduct an in-depth assessment of a skiing resort. The competitor didn’t ski, but Bruce was an avid skier and could help with the assessment of that aspect of the business. Not only did he get more business, he also got several days of free skiing.
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