Crafting Messages that are Powerful & Memorable

If you are an entrepreneur, a consultant or a business owner it’s not enough to be excellent in your work. You have to let the world know as well. The intention of networking, providing a referral, introducing your business, delivering a proposal, writing a white paper, or crafting a website that creates curiosity is to BE FIRST:

  • First Called
  • First Hired
  • First Referred

The starting point is to craft a powerful message to your prospect, your client, your referral partner, your association, etc.

Here are some simple steps to get you started:

  1. Identify and write down (on paper, please) 3-5 words that convey how you want to be perceived by a client, prospect, the world, etc.
  2. Take a look at 2-3 of your top competitors’ websites and determine how you are different from them. Write this down.
  3. Name the top three challenges that cause your clients to struggle.

This is the beginning homework of crafting a powerful message. You have to know who you are, the market position that you hold, and how you are different so your potential client understands.

Once you have this information it’s time to start creating your message that is:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional
  • Can be conveyed in a simple sentence or through stories

You want them to connect to the pain your client experiences that are the reason they might hire you in the first place!

Some reading that will take you further into this subject is:

Dale Power of Big Shoes Marketing will be giving an intensive workshop on this subject next month.