Pricing Your Consulting Services
The most successful consultants today know that pricing is strategic and critical, and that it can affect top-line growth and bottom-line profitability faster and more directly than anything else.
Join your fellow independent consultants as Patrick Lefler of The Spruance Group outlines six powerful rules for pricing your consulting services, on Monday, October 10, at 7:30 am, at Intelligent Office, 1150 First Avenue, Suite 501, King of Prussia, PA 19406.
Please RSVP and let us know you are coming.
Some things to consider in pricing your services are:
- Do you really know the value clients obtain from your services?
- In this difficult economy, what are the best ways to adjust price in order to survive?
- Is your pricing strategy aligned to what matters most with your clients?
- If price is cut to gain market share, what are the odds that competitors will follow?
Pricing is complex, but it doesn’t have to be overwhelming. Follow these six powerful rules for pricing excellence to find the pricing strategy that gets the most for your services.
Rule #1: Always price for value
Rule #2: Anchors aren’t just for ships
Rule #3: Never underestimate the power of FREE
Rule #4: Innovate with price
Rule #5: Let price drive value
Rule #6: Price wars are a fool’s game
Master these six rules and you’ll be well on your way to achieving pricing excellence.
About Patrick Lefler and The Spruance Group
Patrick Lefler is founder of The Spruance Group – a management consultancy that helps growing companies grow faster by providing unique value at the product level: product marketing, product pricing, and product evolution.
Mr. Lefler’s leadership expertise comes from leading outstanding men and women while serving as a officer and pilot in the United States Marine Corps. His critical thinking and analytic reasoning skills come from my experience as a bond trader for Goldman, Sachs & Co. And his sales and marketing knowledge comes from my decade-long experience with the software firm, Wall Street Systems – a Warburg Pincus portfolio company.
Mr. Lefler studied engineering at the United States Naval Academy, graduating in 1980, and has an MBA from the Wharton School of the University of Pennsylvania.
The Spruance Group was founded to provide outstanding value to its clients – value that can be measured and directed towards improving the bottom line. It is committed to providing this through a distinctive style of service that is meant to be “second to none.”
Patrick Lefler is founder of The Spruance Group – a management consultancy that helps growing companies grow faster by providing unique value at the product level: product marketing, product pricing, and product evolution.
Mr. Lefler’s leadership expertise comes from leading outstanding men and women while serving as a officer and pilot in the United States Marine Corps. His critical thinking and analytic reasoning skills come from my experience as a bond trader for Goldman, Sachs & Co. And his sales and marketing knowledge comes from my decade-long experience with the software firm, Wall Street Systems – a Warburg Pincus portfolio company.
Mr. Lefler studied engineering at the United States Naval Academy, graduating in 1980, and has an MBA from the Wharton School of the University of Pennsylvania.
The Spruance Group was founded to provide outstanding value to its clients – value that can be measured and directed towards improving the bottom line. It is committed to providing this through a distinctive style of service that is meant to be “second to none.”
