As consultants, we ultimately seek to earn “trusted advisor” status with our prospective and existing clients. Clients, however, are overwhelmed with options. There is little barrier to entry into our profession. So, it’s no wonder that many claim expertise and skill in addressing a broad range of business issues. In a crowded market, few consultants can differentiate themselves and their unique promise of value. Discovering and marketing one’s talents remains a challenge for most trying to focus their services on “what they are good at” –their “special sauce”. Few gain a certainty of what really matters most to those organizations that need their “special sauce”.

Typically, consultants have 10-12 seconds to capture the interest of their prospects before communicating their value proposition. Instead, they engage in a conventional elevator speech that rambles on, alienating the listener, offering no understanding of the consultant’s true value. Their pitches sound “Blah, Blah, Blah.” They don’t stand out. The bottom-line is they aren’t getting serious consideration in proportion to their efforts. They fail to showcase their “authentic self”.

This session explores steps consultants can take to reverse this trend, using pragmatic techniques to advance the client development process – that can be implemented rapidly. Participants will learn…

• How to discover your talents
• How to communicate your personal brand succinctly; and
• How to stand-out authentically and advance relationships toward that “trusted advisor” status.

This meeting will be held on December 13, at 7:30 am, at Intelligent Office, 1150 First Avenue, Suite 501, King of Prussia, PA 19406.

SPEAKER BIOGRAPHY

Charles Timmins
Founding Principal/ Chief Innovation Officer
PMA, LLC
CJT@SixFigureCareerMastery.com
http://www.linkedin.com/in/charlestimmins

A Certified Personal Branding Career Strategist, Charley helps consulting professionals “stand out authentically” to influence decision makers to offer them consulting opportunities that make significant contributions that really matters.

Charley works with talented consultants to help them discover their authentic self (aka personal brand) in order to find great clients…retaining him to uncover opportunities that are the “right fit” for them within “right fit” organizations working with “right fit” decision makers.

Clients and business colleagues refer to him as the “go-to-guy” that consultants must seek out when their “Plan A” isn’t working. His clients report earning more…working less…and having more fun.

The challenges of looking for meaningful client relationships in today’s hyper-competitive market are formidable. Decades-old business development techniques often fall short. Charley possesses over 23 years experience of working directly with successful solopreneurs, studying their business development habits, learning what works/ what doesn’t and then crafting creative approaches to secure hard-to-find engagements.

His King of Prussia-based firm, PMA, LLC, espouses innovative, “out of the box” techniques to create more effective marketing methods – based upon the consultant’s distinctive brand. As a certified Personal Brand strategist, his clients go to market with tailored “personal marketing” strategies that leverage their uniqueness, so they get “right fit” interviews for “right fit” engagements so they add to their professional preeminence.